Our Privacy Policy - Your Personal Data

What data do we collect from you ?

Financial Data

We collect the data that you voluntarily provide us with in relation to purchases made by you on our internet site. This data is necessary to ensure that we fulfil all obligations relative to the contract between us regarding your purchase, and may be shared with contractors and service providers for the conclusion of the purchase transaction. Your financial data i.e. credit card/banking information for the purpose of the correct execution and payment is transmitted, using standard market security standards, including encryption, between us on the lovguru.ch website and between lovguru.ch and the contractors and service providers. Your Personal data is never passed on to any third party unless necessary to conclude the transaction.

In addition to the fulfillment of the purchase contract, lovguru.ch, for marketing and advertisement purposes, may process and store the data collected for future use regarding personalized product recommendations and marketing campaigns. You can object to such at any time by addressing to our contacts for Data Protection below.

Voluntary nonfinancial data

Upon signing up for a newsletter you expressly give us permission to send our newsletter to your specified email address. Once subscribed we will regularly email you information on our products and offers. You can unsubscribe from our newsletter at any time simply by clicking on the unsubscribe button at the bottom of the email which contains the newsletter.

Your personal information is never passed on to any third party with the sole exception of that that is only necessary for the correct execution of any purchase contract.

You may also give us permission to send to your designated email address information regarding new products and or products we think that you may be interested in. This will be a separate permission that you must provide us so that it is distinguished from any permission that you might have given us regarding the newsletter.

Lovguru.ch never sells or shares your personal data with any third party so you do not have to be concerned about receiving unsolicited marketing as a result of the information that we possess.

The federal data protection act (DSG)

Under this act you have the right to have access or correct your personal data. For access an/ or correction please contact us at:

  • Blue Dahu Data Protection
    Blue Dahu SA
    Chemin de Geffry, 7 box 52
    1073 – Savigny – Suisse


Use of Cookies

The lovguru.ch site uses cookies, this enhances your browsing experience on our site, making it faster and more efficient.  The cookies will store data to help speedup the process by storing what was in your shopping cart, the pages you visited on lovguru.ch and the filling in of your personal transactional data. The use of cookies is highly recommended for a good navigation experience. You can accept or delete cookies from your browser, so you determine their usage.

Google Analytics and Webdata and Webtracking

Google Analytics is used to collect usage and transaction data from our site as well as to evaluate the use of AdWords.

Below, the terms of use of Google that applies to you:

“This website uses Google Analytics, a web analysis service provided by Google Inc. ("Google"). Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. However, if you enable IP anonymization on this site, Google will previously shorten your IP address within Member States of the European Union or in other signatory states to the EEA Agreement. Only in exceptional cases the full IP address is transferred to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide the website operator with further services associated with website and internet use. The IP address transmitted by your browser within the scope of Google Analytics will not be merged with other Google data. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by downloading and installing the browser plug-in available at https://tools.google.com/dlpage/gaoptout?hl=en.”

For more information on terms of use and privacy, please visit http://www.google.com/analytics/terms/de.html or https://www.google.de/intl/en/policies/.

If you wish to disable the monitoring of AdWords, you can disable this function for Google Analytics using the Ads Preferences Manager at https://support.google.com/analytics/answer/181881?hl=en.


Please note that this is NOT the final version - To be modified